If you are not using this concept to maximize your profits from your online prospects, your success in online marketing will be limited or take a long time to achieve.When you started your MLM business opportunity your first goal is to generate leads. After all with no leads, you can’t grow your business. Normally your first target audience is your warm market, family and friends and everyone else not cold. However, once you have exhausted your warm market you need to do something different.Keep in mind that all leads cost money. Even your efforts offline is time vested and time equals money. Add to that the additional costs for flyers, banners, brochures, etc. A common mistake that most network marketers make is to buy leads. This method is ineffective because:You Have No Branding or Relationship with Them.99% of network marketers are in pitch mode. You cannot just pitch people day in and day out and think that they are going to listen to you. They will only “take action” if you can establish a relationship and earn their trust.So what’s the best answer? Online lead generation is the best step to expand past the warm market. Building a list of leads is simple using various online traffic strategies like solo ads, blogging, video and article marketing. More importantly, this strategy allows you to build a relationship with your online prospects and earn their trust. This is huge factor in having any success in online marketing.How to Fund Your Marketing BudgetMost network marketers try to cover the cost of marketing out of their own pocket and more often than not eventually go broke. Although building a list costs money, it doesn’t have to come out of your own pocket. The solution is to use Funded Proposal Marketing to cover your marketing dollars by using front end products.Front End Products (also called affiliate marketing) are by far the most important aspect to your success in online marketing. If you have not achieved the success that you’re looking for in your current MLM business opportunity or online for that matter, it’s because you have not been able to understand and fully implement this idea of front end products.To get any “call to Action” from your online prospects, you need to establish a relationship. I know I have repeatedly said this but it can’t be overemphasized enough.The fastest way to build a relationship is to provide your online prospects with valuable information to help them. You can provide value by offering a solution to their problems. People are constantly looking for solutions for their problems. In fact Google keeps track of these problems such as:
How do I generate leads for my business?
How do I generate leads online?
How do I get people to duplicate?
Using these keywords, you can drive online prospects looking for solutions into your sales or marketing funnel. A typical marketing funnel scenario would look something like this.If 100 online prospects enter your marketing/sales funnel, you might get 2 or 3 people to join your MLM business opportunity. By using front end products that provide value, you can make money from the 97% to 98% that don’t end-up joining your MLM business opportunity right away which is a massive amount of potential income.The affiliate commissions from these front end products are going to fund your business growth. Keep re-investing this income on marketing to drive even more online prospects to your business and the 2% – 3% joining your MLM business opportunity begins to get larger.Unless you are wealthy, you can’t build your business unless you can monetize all of the leads flowing through your pipeline already. You’re just kissing away 98% of your potential profits.Also keep in mind that knowledge is value. You need to constantly increase your value to have any success in online marketing. The amount of money you make will be directly related to how much you know. Money is just a transfer of value. You can’t make millions of dollars without having something you can give in exchange for those dollars. The good news is, there is no limit to the amount of value that you can offer other people. So that means there is no limit to the amount of dollars you can make.
Traveling is not just a matter of getting from starting point A to destination B. It is certainly much more than that. You have to make decisions and considerations on many matters. And when the destination is Africa, more than a few things are very important remember. Here are tips to help you along the way:Learn Your Destination in Advance – Culture, Politics and Health issues
Buy a guidebook or better still, spend some time online studying your African destination. This will be time well invested. Be aware of any political or civil unrest – recent or just about to happen. Check the latest information about diseases or illness outbreaks and employ the appropriate precautionary measures. The earlier you take up to do this exercise, the better your trip is likely to be.Business travelers, particularly female business travelers should be aware of appropriate behavior and attire. In some parts of Africa, if you are not aware of the cultural differences with regard to gender, it can lead to increased difficulty in getting around, embarrassment and, in some rare cases, safety concerns.You need to be sensitive to the cultural sensibilities of the country that you are visiting. For instance, if you are visiting an African country that is predominantly Moslem, you will take note that men never shake hands with women, unless they are close relatives. And as much as things may be changing, this particular taboo is still observed and respected in many Moslem societies.Take note of legal requirements, particularly in terms of visa regulations and also what is allowed and what is not allowed into the country. For example, Rwanda banned the use of thin plastic bags way back in 2006 and the rule is in force. Luggage will be searched at the entry point and at police checkpoints throughout the country to ensure nobody is plastic bagInform Family Members and Office Colleagues before Leaving the Country
Once the travel plans have crystallized, inform friends and family members of the same. It is advisable to leave a copy of your itinerary and contact numbers. Leave these with someone at your office or at home or both.Confer Power of attorney to Family Members and Colleagues
This sounds extreme, but it is important all the same. Make sure that you have appointed someone at home who can make important decisions on your behalf. God forbid, but borders may close unexpectedly, regulations may change, or your return may just be impeded in some one way or another. At the work front, you may need someone to carry on making business decisions for you during such a delay.Photocopies of important personal documents
Needless to say, it is far easier to replace any lost documents if you have photocopies of the same. Before you leave home, make copies of your passport, airline tickets, credit cards, traveler’s checks, and any other documents that may be important. Leave a copy of each at home.Be vigilant on your Arrival and during your Stay
This applies to travel to any city in the world. It is only more emphasized for travel to Africa where, in some cases, the effectiveness and efficiency of the law-enforcing officers may be wanting. Recovery of stolen items is rare.Whether you are at the airport or in the streets or at your hotel, constantly remind yourself that as a business traveler, you may be carrying equipment that other people might want to steal. Your laptop and the information it contains, your wallet or purse, mobile phone and any other hi-tech gadgets are all potential targets. Be on the lookout for distractions. Do not leave your valuables unattended.In addition take care at airport security checkpoints: in the confusion of being searched and collected bags, your laptop or camera could easily be carried off by someone else.Ensure your personal safety in foreign city
Staying in any foreign city may have its problems. At all times during your stay, be aware of which part of the city you are in, or are traveling through.Also ask your local business contacts or your hotel reception for advice on which locations may or may not be safe when seeking evening dining or entertainment venues.Carry Identification Documents on You all the time
If you must keep your fitness regime while traveling, such as jogging or working out, be sure to carry identification with you. A photocopy of your passport or a simple tag listing your name and a local contact number – to your hotel or local business contact – will suffice.
The effects of globalisation have produced an enormous rise in the numbers of international business travellers, a trend that is only likely to increase, with the World Travel and Tourism Councils latest Economic Impact report for 2013 predicting an annual increase of over 3%. As the global economy begins to struggle free from the effects of the great economic slowdown this forecast increase may even be shown to be on the conservative side. International business trips are carried out by a cross-section of business people, from those individual traders and contractors simply representing themselves, through to representatives of huge multinational corporations. Many travellers will have taken the trouble to investigate aspects such as the climate and business cultural niceties at their destination, but increasingly, with the effects of the globalisation of threats from crime and terrorism, it is crucial that travellers are also aware of the security situation at their destination.From the employers perspective, they have a duty of care towards their staff and contractors, and must be seen to have acted in a reasonable way, and taken all reasonable precautions, should the worst occur. Quite apart from the personal suffering involved, expensive litigation for negligence could be the least of the implications of failing to take appropriate precautions. Whilst sanity may well have eventually prevailed in a case at the High Court in Australia recently where a government employee had originally successfully sued for compensation over an injury sustained whilst having sex in a hotel room whilst on a business trip, the fact that the case ended up in the High Court must ring alarm bells for all employers. Of course the actual threats out there to the security for international business travellers are rather more significant than those mentioned in the recent Australian Court case and can range from crime though to terrorism, and will of course be specific to the destination. Although, given the ease of international travel both for business travellers and would be terrorists alike, the days of having totally safe destinations are sadly behind us. Travel to all destinations includes the risk to a greater or lesser extent from low-level crime, which can be at the very least a great distraction from the business focus of a trip, a high-profile example being that suffered by tennis star Juan Martin del Potro, victim of a distraction robbery at the Gard du Nord railway station Paris, who suffered the loss of a number of treasured items, not least of which were his passport, money and a rosary blessed by his fellow Argentinian Pope Francis. This was whilst travelling between tournaments in Paris and London and can only have had a negative effect on his performance. Potentially more serious and certainly more physically dangerous is the threat of terrorism. A Communiqué on the growing threat of kidnapping for ransom, issued in July 2013 by the Office of the British Prime Minister David Cameron stated that kidnapping for ransom is the preferred method of financing for Al Qaeda and represents a growing threat. There is also the issue of information security, an employee of contractor may be travelling with economically sensitive information and travellers need to be aware of the danger that wireless communications may be intercepted, either by criminals or even industry competitors.It is strongly advised that both employers and travellers themselves take responsibility for security, and undertake some initial training, prior to departure. Obtaining pre travel destination intelligence assessments will show due diligence, and highlight the need, if any, for further traveller security training. Any training provided should also consider the gender of the traveller and should at the very least include some basic emergency protocols to cover any eventuality.Given the number of other tasks both employers and business travellers themselves may be handling it is small wonder that the security for international business travellers is usually neglected, which is why it may be sensible to contract one of the international security consultants that specialise in providing these services. Security is a bit like insurance, hopefully you do not need it, but when disaster strikes, you will be very glad you have it.