If you are not using this concept to maximize your profits from your online prospects, your success in online marketing will be limited or take a long time to achieve.When you started your MLM business opportunity your first goal is to generate leads. After all with no leads, you can’t grow your business. Normally your first target audience is your warm market, family and friends and everyone else not cold. However, once you have exhausted your warm market you need to do something different.Keep in mind that all leads cost money. Even your efforts offline is time vested and time equals money. Add to that the additional costs for flyers, banners, brochures, etc. A common mistake that most network marketers make is to buy leads. This method is ineffective because:You Have No Branding or Relationship with Them.99% of network marketers are in pitch mode. You cannot just pitch people day in and day out and think that they are going to listen to you. They will only “take action” if you can establish a relationship and earn their trust.So what’s the best answer? Online lead generation is the best step to expand past the warm market. Building a list of leads is simple using various online traffic strategies like solo ads, blogging, video and article marketing. More importantly, this strategy allows you to build a relationship with your online prospects and earn their trust. This is huge factor in having any success in online marketing.How to Fund Your Marketing BudgetMost network marketers try to cover the cost of marketing out of their own pocket and more often than not eventually go broke. Although building a list costs money, it doesn’t have to come out of your own pocket. The solution is to use Funded Proposal Marketing to cover your marketing dollars by using front end products.Front End Products (also called affiliate marketing) are by far the most important aspect to your success in online marketing. If you have not achieved the success that you’re looking for in your current MLM business opportunity or online for that matter, it’s because you have not been able to understand and fully implement this idea of front end products.To get any “call to Action” from your online prospects, you need to establish a relationship. I know I have repeatedly said this but it can’t be overemphasized enough.The fastest way to build a relationship is to provide your online prospects with valuable information to help them. You can provide value by offering a solution to their problems. People are constantly looking for solutions for their problems. In fact Google keeps track of these problems such as:
How do I generate leads for my business?
How do I generate leads online?
How do I get people to duplicate?
Using these keywords, you can drive online prospects looking for solutions into your sales or marketing funnel. A typical marketing funnel scenario would look something like this.If 100 online prospects enter your marketing/sales funnel, you might get 2 or 3 people to join your MLM business opportunity. By using front end products that provide value, you can make money from the 97% to 98% that don’t end-up joining your MLM business opportunity right away which is a massive amount of potential income.The affiliate commissions from these front end products are going to fund your business growth. Keep re-investing this income on marketing to drive even more online prospects to your business and the 2% – 3% joining your MLM business opportunity begins to get larger.Unless you are wealthy, you can’t build your business unless you can monetize all of the leads flowing through your pipeline already. You’re just kissing away 98% of your potential profits.Also keep in mind that knowledge is value. You need to constantly increase your value to have any success in online marketing. The amount of money you make will be directly related to how much you know. Money is just a transfer of value. You can’t make millions of dollars without having something you can give in exchange for those dollars. The good news is, there is no limit to the amount of value that you can offer other people. So that means there is no limit to the amount of dollars you can make.